Summary: CavityTherm UK collects your name, phone number, postcode, and property type when you submit an enquiry. We use this information solely to pass your enquiry to our certified installation partner, First Choice Energy Ltd, who will contact you to discuss your requirements. We do not sell your data. We do not send marketing emails without your consent. You can ask us to delete your data at any time.
1. Who We Are
CavityTherm UK is a trading name of First Choice Energy Ltd ("we", "us", "our"), registered in England and Wales (Company No. 12684594). First Choice Energy Ltd is the data controller responsible for personal information collected through this website (cavitythermuk.co.uk).
We are a lead generation and referral platform connecting property owners with certified cavity wall insulation installers. We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have any questions about how we handle your data, please contact us at [email protected].
2. What We Collect
We only collect the information necessary to process your enquiry.
| Data | Why We Collect It | Required? |
|---|---|---|
| First and last name | To address you correctly and pass to our installation partner | Yes |
| Phone number | So our installation partner can call you to discuss your enquiry | Yes |
| Postcode | To confirm your location and check service availability | Yes |
| Property type | To help our installation partner prepare for your survey | Yes |
| IP address & browser data | Collected automatically for website security and analytics | Automatic |
| Cookie data | To understand how visitors use the site and measure ad performance | See cookies section |
We do not collect sensitive personal data such as financial information, health information, or details about children.
3. How We Use Your Information
We use the information you provide for the following purposes:
- Processing your enquiry — passing your details to First Choice Energy Ltd so they can contact you about cavity wall insulation for your property
- Service communications — confirming receipt of your enquiry and providing information about next steps
- Improving our service — understanding how people use our website so we can make it better
- Legal compliance — maintaining records as required by applicable law
We will not use your information for any other purpose without your explicit consent. We do not send unsolicited marketing emails or text messages.
5. Legal Basis for Processing
Under UK GDPR, we must have a legal basis for processing your personal data. We rely on the following:
- Legitimate interests — processing your enquiry and passing it to our installation partner is necessary to provide the service you requested
- Consent — for any optional communications beyond your enquiry follow-up
- Legal obligation — where we are required to retain records by law
6. How Long We Keep Your Data
We retain your enquiry data for a maximum of 12 months from the date of submission. After this period, your personal data is securely deleted unless we are required by law to retain it for longer.
Analytics data (which does not identify you personally) may be retained for up to 26 months in line with Google Analytics' standard retention settings.
You can request deletion of your data at any time — see Your Rights below.
7. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
✓ Right of access
You can request a copy of the personal data we hold about you at any time.
✓ Right to rectification
You can ask us to correct any inaccurate or incomplete information we hold.
✓ Right to erasure
You can ask us to delete your personal data. We will do so within 30 days.
✓ Right to restrict processing
You can ask us to stop using your data while a concern is being resolved.
✓ Right to object
You can object to us processing your data on the basis of legitimate interests.
✓ Right to portability
You can request your data in a structured, commonly used format.
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. There is no charge for making a request.
If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
8. Cookies
Cookies are small text files stored on your device when you visit a website. We use the following types of cookies:
| Cookie Type | Purpose | Provider |
|---|---|---|
| Essential | Required for the website to function correctly | CavityTherm UK |
| Analytics | Understanding how visitors use the site (anonymised) | Google Analytics |
| Advertising | Measuring Google Ads performance and conversion tracking | Google Ads / GTM |
You can control cookies through your browser settings. Disabling cookies may affect some website functionality. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
9. Third-Party Links
This website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and recommend you review their privacy policies independently. This applies to First Choice Energy Ltd's website and any other external links.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The date of the most recent update is shown at the top of this page. We recommend checking this page periodically.
If we make significant changes that affect how we use your data, we will take reasonable steps to notify you.
11. Contact & Complaints
For any questions, concerns, or data requests relating to this Privacy Policy, please contact us:
Data Enquiries — CavityTherm UK
We take data privacy seriously and aim to respond to all requests within 72 hours.
📧 [email protected]
📞 01234 567 890
Monday–Friday, 8am–6pm
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.